Commac Creations was responsible of Printing, Painting and Branding Spaza shops across south aAfrica.

The Puma Cough Syrup IBA-Grand campaign was a marketing campaign launched by Puma Pharmaceuticals in South Africa in 2021. The campaign aimed to increase awareness of Puma Cough Syrup and its effectiveness in treating coughs.

The campaign featured a series of television commercials, print ads, and social media posts. The commercials featured real people who had been suffering from coughs and who had found relief with Puma Cough Syrup. The print ads and social media posts also highlighted the benefits of Puma Cough Syrup.

The campaign was a success, and Puma Cough Syrup saw an increase in sales in the following months. The campaign also helped to generate positive buzz for the brand on social media.

Here are some of the reasons why the Puma Cough Syrup IBA-Grand campaign was successful:

The campaign was relatable. The commercials featured real people who were suffering from coughs, which made the campaign more relatable to viewers.

The campaign was informative. The commercials and print ads explained the benefits of Puma Cough Syrup in a clear and concise way.

The campaign was creative. The commercials were well-produced and engaging, which kept viewers' attention.

The campaign was widespread. The commercials were aired on television and the print ads were placed in newspapers and magazines. The social media posts were also widely shared.

If you are looking for ways to improve your marketing campaigns, the Puma Cough Syrup IBA-Grand campaign is a great example to follow. The campaign was relatable, informative, creative, and widespread. If you can incorporate these elements into your own campaigns, you are more likely to be successful.

Here are some of the key takeaways from the Puma Cough Syrup IBA-Grand campaign:

Focus on the benefits of your product. In the commercials, Puma Pharmaceuticals focused on the benefits of Puma Cough Syrup, such as its effectiveness in relieving coughs.

Use real people in your marketing materials. The commercials featured real people who had been suffering from coughs and who had found relief with Puma Cough Syrup. This made the campaign more relatable and believable to viewers.

Make your marketing materials engaging. The commercials were well-produced and engaging, which kept viewers' attention.

Spread your message far and wide. The commercials were aired on television and the print ads were placed in newspapers and magazines. The social media posts were also widely shared.